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January 29, 2021
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” – Will A Foster
This quote encompasses each of the core elements that I strive to bring in my work with Wag Theory - intention, effort, intelligence, and skill. It is with this foundation that I continuously aim to make the highest quality and best possible gear for your pups! So without further ado, here are the latest jacket updates made with those principles in mind!
After pouring over measurement data and feedback provided by customers, the Instagram community, and online databases, I have altered measurements and sizing in few different ways:
You will now notice that all jacket measurements (length, neck, and chest) have an ideal range listed as opposed to one measurement (which was previously listed as the actual jacket dimensions). This should be more helpful as you determine whether or not your pup fits within the ideal measurements for each jacket size. It should be noted that if your pup falls just outside the ranges listed, it’s possible an in-stock jacket will still fit. It just won’t be as ideal as if they were in the range. If you ever have questions, please don’t hesitate to reach out! I am happy to consult you in the process!
Previously, each jacket had a neck listed as “average”, “narrow”, or “wide”. Those designations have been replaced with actual dimension ranges in the title.
The most common size request I receive for full grown Golden Retrievers and some large doodles is a 27” length jacket, so I’m pleased to expand my offering to accommodate this extra size.
Research indicated that on average, my jackets were too large through the neck, so I have updated my standard measurements for a smaller average neck size in nearly every size.
In-stock jackets will no longer be made with removable hoods (the hood will be sewn in). A folded collar option has been added for every new size, so this is a great option for those that wish to have an alternative to the sewn-in hood. A snap-in hood is still available as a custom made-to-order option.
All jackets now have a vertical back harness access point to better accommodate a large range of harness types. This was implemented as of fall 2020 so a number of jackets already have this feature.
I received feedback that it can be difficult to thread the leash through the two front snaps of the jacket, so the front harness access point has been improved. There is now additional space under the snaps where a front harness clip typically sits for the leash to be threaded through. Please note that size 10 jackets do not include this feature, as it the area beneath the snaps is too small to support the construction.
All jackets now include a hang tag to efficiently store the jacket and assist in the drying process.
All jackets are now made with stainless steel snaps. Stainless steel is the highest quality marine grade option available and will aid in preventing your snaps from rusting. Please note: if your jacket snaps ever rust, don’t hesitate to contact me and I will replace them free of charge.
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