About Wag Theory

Designing the Rain or Shine fabric was a project I started working on in June 2021 based on a few goals I had been kicking around in the back of my mind. I actually wasn't sure I would be able to pull it off, but it turns out, any thing is possible! ;-) 

Here were my initial goals:

I recently listened to a podcast with a message that truly resonated with me. The primary take-away was that we don’t always have to understand how each decision or action will play out as we are experiencing it. Today, we are exactly where we are supposed to be.

I love that concept. We are all writing our own stories as we go, and sometimes it can feel jumbled and disjointed in the day-to-day. But often there are themes that stitch together and work even better than if it was planned with foresight.

After some reflection, I can see how this is true with my own path.

We all know the term quality over quantity, but how often do you stop to think about your stuff and where it all came from?

Hear about Jenny's personal journey toward conscious consumption, learn eye opening takeaways about the true cost of our goods, and gain insight into the Wag Theory commitment to building a responsible and sustainable brand.