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February 21, 2019
We all know the term quality over quantity, but how often do you stop to think about your stuff and where it all came from?
Throughout early adulthood, I carted (often unopened) boxes of clothes and household items from place to place (and I moved A LOT!), while collecting more and more stuff.
And I wasn't the only one. Statistics show that 1 out of 10 Americans own a storage unit and that self-storage has turned into a $38 billion dollar industry.
It wasn't until a decade ago, after watching The Story of Stuff, that I decided to make a change. It didn’t happen overnight, but little by little, I’ve changed my habits.
I’m by no means a perfectly conscious consumer today, but I pay attention and think twice before buying cheap junk that will end up in a landfill. And I understand that the landfill is just the last part of the equation. There are upstream impacts that we often forget about.
A few of the most eye opening takeaways from The Story of Stuff were:
Luckily, conscious consumption has gained traction over the years thanks to campaigns like The Story of Stuff Project (and many others). There is growing awareness about fast fashion and the true cost of our goods.
So how is Wag Theory taking responsibility?
And I aim to grow this list longer over time!
Do these actions resonate with you? What do you look for in a sustainable and ethical brand?
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January 31, 2022 3 Comments
October 21, 2021
August 31, 2021
Designing the Rain or Shine fabric was a project I started working on in June 2021 based on a few goals I had been kicking around in the back of my mind. I actually wasn't sure I would be able to pull it off, but it turns out, any thing is possible! ;-)
Here were my initial goals: