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by Jenny Ostoj May 21, 2020
I am so excited to officially announce that the Commuter Backpack is now available! But don't forget, this is a limited release and there is only a small batch available!
It might be helpful to understand a bit about my background to see how the pieces lined up for this product to come to life.
Several years ago I started to make bags and accessories (for humans) to fit needs for travel, work, and life under the brand name Jo Rose Design. Organically this evolved into prototyping stylish yet functional products I desired as a dog owner.
After launching Wag Theory with a waxed canvas rain jacket, it was only natural that I started to think about bag construction again, this time for dogs!
As part of the design process, I visited a co-working office space to talk to dog owners that bring their pups to work. The final design is modeled after a traditional backpack that might carry daily essentials for a pup headed to the office, but is equally functional for a trip out and about for errands, to the park, or to hang out with friends.
After revising the straps of this backpack countless times to ensure the best possible fit for the widest range of dogs, we uncovered some tips to help with sizing and fit:
Wag Theory now offers personalization on certain items and the cuteness factor goes through the roof when a pup's name is added!
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by Jenny Ostoj January 18, 2021
by Jenny Ostoj January 03, 2021
In an aim to create beautiful functional products, we use waxed canvas for it's utility, style, and eco-friendly nature.
But what exactly is waxed canvas, what has it been typically used for in the past, and how durable is it? Read the blog post to find out all you need to know about waxed canvas!
by Jenny Ostoj October 29, 2020
I love pulling the curtain back to learn more about the true connection between pups and their humans.
This month, I reached out to Sarah and Trudy. While I didn't know much about about their background, I could tell they shared a special bond and thought it would be fun to learn more about our new Instagram friends all the way across the country in Pennsylvania.
Without further ado, let's get to know them!