Thank you for all of the love and support over the years. Wag Theory is now closed.
May 21, 2020
I am so excited to officially announce that the Commuter Backpack is now available! But don't forget, this is a limited release and there is only a small batch available!
It might be helpful to understand a bit about my background to see how the pieces lined up for this product to come to life.
Several years ago I started to make bags and accessories (for humans) to fit needs for travel, work, and life under the brand name Jo Rose Design. Organically this evolved into prototyping stylish yet functional products I desired as a dog owner.
After launching Wag Theory with a waxed canvas rain jacket, it was only natural that I started to think about bag construction again, this time for dogs!
As part of the design process, I visited a co-working office space to talk to dog owners that bring their pups to work. The final design is modeled after a traditional backpack that might carry daily essentials for a pup headed to the office, but is equally functional for a trip out and about for errands, to the park, or to hang out with friends.
After revising the straps of this backpack countless times to ensure the best possible fit for the widest range of dogs, we uncovered some tips to help with sizing and fit:
Wag Theory now offers personalization on certain items and the cuteness factor goes through the roof when a pup's name is added!
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October 10, 2023
While I've loved making connections with dog parents through my handmade dog gear, I've also felt my heart slowly tugging in a different direction. So with that, I have some big news! I'm closing down Wag Theory so that I can give myself space to move forward on a new path. While this decision feels bittersweet, I hope you'll join me in celebrating new beginnings.
May 16, 2023
January 31, 2022 3 Comments