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May 21, 2020
I am so excited to officially announce that the Commuter Backpack is now available! But don't forget, this is a limited release and there is only a small batch available!
It might be helpful to understand a bit about my background to see how the pieces lined up for this product to come to life.
Several years ago I started to make bags and accessories (for humans) to fit needs for travel, work, and life under the brand name Jo Rose Design. Organically this evolved into prototyping stylish yet functional products I desired as a dog owner.
After launching Wag Theory with a waxed canvas rain jacket, it was only natural that I started to think about bag construction again, this time for dogs!
As part of the design process, I visited a co-working office space to talk to dog owners that bring their pups to work. The final design is modeled after a traditional backpack that might carry daily essentials for a pup headed to the office, but is equally functional for a trip out and about for errands, to the park, or to hang out with friends.
After revising the straps of this backpack countless times to ensure the best possible fit for the widest range of dogs, we uncovered some tips to help with sizing and fit:
Wag Theory now offers personalization on certain items and the cuteness factor goes through the roof when a pup's name is added!
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January 31, 2022 3 Comments
October 21, 2021
August 31, 2021
Designing the Rain or Shine fabric was a project I started working on in June 2021 based on a few goals I had been kicking around in the back of my mind. I actually wasn't sure I would be able to pull it off, but it turns out, any thing is possible! ;-)
Here were my initial goals: